Love, friendship, respect, tolerance and solidarity are fundamental values.
While tendency is rather into violence and into fright, Brin d'Amour dares to show its form
and offers an integrated concept for the well-being of the children, the big winners of Brin d'Amour.

A good way to transmit a message is to give an example through the action. Activities of cartoon
characters are bearing essential values to live in peace. The cartoon is the pivot of the concept,
it brings attachment to the characters and to the values. Toys and accessories, as well as
Internet and game, bring the child’s involvement and interactivity in the heart of action.